I've always been in the business of trend scouting.
Media is so much about chasing trends.
Art, fashion, tech, PR, marketing, advertising...
I'm sick of chasing trends, endless cycles that prey on insecurities.
There will always be an economy on the rise
and the capitalism that follows,
a system that requires trends to feed aspiration,
aspiration that fuels consumerism.
I need focus.
I want to contribute to solutions, not problems and the anxiety of the perpetually unattainable.
Solutions, not trends.